Charter Review Commission — Mon, Sep 14, 2026 · 6.a Survey Rollout
Week of 9/21: Survey Deployment, Continued Promotion Survey launch and amplification through all City and select third part channels • Survey promotion through all channels and mediums. Survey call to action added to all promotional material. • Focus on item specific individual social posts through planned social media campaign – A/B test, continue to evaluate results. • Continue general awareness around the Charter Review Commission and purpose. • Encourage public input, meeting and public comment. • CTA – Visit (link) for more info and to stay updated. • Continue to deploy both general and specific info to create a link between the Commission’s purpose and specific items they are reviewing through all channels. • Continued public input meeting promotion. Promotional Material & Channels • Flyer (Distributed throughout City facilities and Complexes) • Renewed Social Campaign: graphics and copy – both for general awareness and specific items being reviewed (see scripts). • Radio Ads (Hutton) • Informational videos (City channels, Hutton) • Newsletter Entries (City channels, Hutton) • Website prominence (Hutton) • QR cards Reporting • Pull and analyze campaign data Week of 9/28: Continued Promotion- Messaging and Survey Continued amplification of survey and general messaging • Survey promotion through all channels and mediums. Survey call to action added to all promotional material. • Focus on item specific individual social posts through planned social media campaign – A/B test, continue to evaluate results. • Continue general awareness around the Charter Review Commission and purpose. • Encourage public input, meeting and public comment. • CTA – Visit (link) for more info and to stay updated. • Continue to deploy both general and specific info to create a link between the Commission’s purpose and specific items they are reviewing through all channels. • Continued public input meeting promotion. Promotional Material & Channels • Flyer (Distributed throughout City facilities and Complexes) • Renewed Social Campaign: graphics and copy – both for general awareness and specific items being reviewed (see scripts). • Radio Ads (Hutton) • Informational videos (City channels, Hutton) • Newsletter Entries (City channels, Hutton) • Website prominence (Hutton) • QR cards Survey • Promotion around survey Reporting • Pull and analyze campaign data Survey Launch Overview Primary objective: Launch the survey and integrate the survey CTA into the entire campaign. Key activities: • Deploy the survey. • Promote the survey across all available channels. • Add the survey CTA to appropriate campaign materials. • Continue item-specific messaging. • Continue A/B testing and optimization. • Maintain general Commission awareness. • Continue public meeting and public-comment promotion. • Continue flyers, social media, radio, video, newsletters, website promotion and QR cards. Measurement focus: Begin weekly reporting on: • Survey starts • Survey completions • Completion rate • Traffic sources • QR-code activity • Website traffic • Social engagement • Content performance The campaign should now operate as an integrated funnel: Awareness → Information → Website → Survey/Public Participation